A great TV for panel performance and smart capabilities


If someone is looking for a TV with a budget of Rs 20,000 to Rs 25,000 and is okay with the 43-inch screen size, there are many options to choose from. We have TVs in this price range available from Xiaomi, TCL, Cloudwakler, iFFALCON, Thompson and many more. Some of these TVs run on Android TV, others on AOSP. Even those on Android TV don’t necessarily support Prime Videos and Netflix in some cases. Today we have a TV from Onida. Yes, if you were a kid in the 1990s, this brand name should instantly remind you of the devil that would appear in Onida’s TV commercials. The brand is still alive and today we have with us the Onida 43-inch Full HD Smart IPS LED TV – Fire TV Edition. For the first time, we have a TV that comes with the Fire TV built into it. It also comes with an Alexa-enabled voice remote. Is it the best budget smart TV out there? Read on to find out.


Panel Size: 43″ (also available in 32″)
Panel type: IPS
Panel Resolution: 1920 x 1080 Full HD
Panel Refresh Rate: 60Hz
HDR 10 support: No
Dolby Vision support: No
HDMI ports: 3
USB ports: 1
Bluetooth: Yes
Wi-Fi: Yes
Ethernet: Yes
Speakers: 2 x 8W
Built-in storage: 4.17 GB available to user
Operating System: Fire TV
Price: Rs 22,000


Speaking of design, the TV looks like any other TV we’ve seen in this price range and screen size. It’s simple, has a plastic shell and stands on two regular plastic feet when kept on a table. The feet face outwards and hold the TV securely in place. The outward-facing design of the TV’s legs gives you enough space to place a soundbar or game console or set-top box underneath without interfering with the viewing experience. Traditionally, the feet of the TV held the TV with two screws per foot. In the case of this TV, we have one screw per foot. At first I thought this could lead to a stability issue, but after setting up the TV I realized that the TV was held securely in place.

The TV is surrounded by black plastic glossy edges, something we are very used to in this price range. What we’re not used to is that you don’t have to point the remote at the TV’s IR receiver (except when you need to turn the TV on and off). The only other TV that does this is the Xiaomi TV and the fact that I can point the remote in any direction and control the TV is a blessing. But more on that when we talk about the remote. The construction of the Onida TV is traditional and sturdy and the design would make it blend into the crowd.


When it comes to connectivity, the Onida Fire TV Edition has 3 HDMI ports, 1 USB port, optical and headphones on the side. HDMI 1 is enabled for ARC. At the back, it has the ethernet port, composite input and antenna port. We’d like to see 2 USB ports at this price, but since for obvious reasons we don’t recommend a streaming device like the Fire TV Stick with this TV, let’s move the 1 USB port off. The TV also supports Bluetooth. Overall, we’re happy with the connectivity options that come with the TV.


It is really a joy to use this remote. It’s just like the Fire TV remote, but it controls everything about your TV and brings with it shortcuts for services like Netflix, Prime Videos, Zee 5, and Sony Liv. When you look at this remote, you will definitely think of the Fire TV remote. At the top you have the power button that rests above the talk button. You then have the back, home and a menu button under which the navigation buttons and the select buttons rest. The following are playback controls under which we mute the volume knob and a dedicated button to control your analog (antenna) TV. Finally, we have the OTT keyboard shortcuts. I wish the Zee5 and SonyLiv hotkeys were programmable for any OTT or app one wants. This would have made it the perfect remote. Since I don’t personally use these two services, I would use them again for Hotstar and YouTube. But again, this is just me nitpicking on the remote. The functionality is super fluid when using the TV. The remote is well built, easy to use and anyone who has used a Fire TV stick in the past will feel right at home here.


The display panel on the Onida TV Fire Edition is an IPS panel and has a resolution of 1080p. The TV does not have HDR and frankly it works well in favor of the TV as the picture quality is generally quite good. Let’s dig deeper.


Since the TV has a 1080p resolution, all the content we use as part of our 4K testing is available in HD or FHD on this TV. So kick off with Modified Carbon, Season 1 Episode 7, the warehouse fight scene is one that has details that are better than what we’ve seen on budget HDR TVs. From the cracks and details in the main character’s armor to the brightness of the room, everything seems clear. Sure, we have some glitches with the contrast and saturation, but changing the preset from Standard to Dynamic helped. Even in a show like the Grand Tour Season 1 Episode 1 where a lot of cars are driving through the desert, there was really good color reproduction and detail in every scene. Even the skin tones look natural and detailed.

Even a show like Our Planet season 1 episode 1 opening, where there is a lush forest with sunbeams passing through the trees like God beams, looks detailed and rich. Of course the contrast isn’t what we’ve seen on some more expensive TVs, but the fact that we compare this to a more expensive TV to explain the quality is a testament to how nice the picture looks. Even fast-paced content like Mission: Impossible battle scenes looks compelling on this TV. Thankfully, there’s no artificial smoothing or motion-flow setting on the TV, and the action in movies looks like it should.


When it comes to gaming, the TV has a special game mode and switching to this reduces the input lag a bit. We played some Assassins Creed Odyssey on this TV and the game looks nice. From the lush open world to the close-up fights and even the animation details of the characters were good enough to immerse us. We also played some Forza Horizon 4 on this TV and the winter weather looked chilly with white snow and the view from the cockpit of the Ferrari we were driving in the game had enough detail to make us feel like it was a simulation. If gaming is something you are going to do with a PS4 or a Xbox One, then this TV should be fine for your needs. All in all, the picture quality of the TV is definitely worth considering. It has nice color saturation, good details, and enough control over the settings to make the content look the way you want it to.


The TV runs on the Fire TV operating system and is almost identical to the user interface you get on the Fire TV stick. From the home screen to the settings and even the app store, everything is the same as the Fire TV Stick, including the fluidity with which it works. The UI barely lagged or lingered, giving me the feeling that a Fire TV stick was plugged into the TV. It was only when I wanted to delve into the TV settings that I reminded myself that no external device was connected to it. Aside from changing things like source, controlling picture settings, the user interface of this TV is identical to the Fire TV stick. One thing to note is that the Apple TV+ app is available on the Fire TV stick, but not on this TV.

Another thing to note is that if you want to change the picture or sound settings, there is no menu button on the remote. You have to long-press the home button and only when you release it will a small pop-up menu appear at the bottom right of the screen giving you access to picture settings, sound settings, info and more. This may not be something that is known in advance and it would have been nice if there was a settings button on the remote itself.

If you go to smart services, you get an Alexa remote. You can press the voice button on the remote and say things like “Play Stranger Things from Netflix” and the TV will launch the app and start the show. You could also say things like “play YouTube’s Cyberpunk trailer” and you’ll get the search result in the YouTube app. It is even possible to say “HDMI 2” and the TV will switch sources. If you have smart home devices that work with Alexa, you can control those too. Overall, the user interface is the strongest element of this TV and not only sets it apart from its peers, but it is also a great TV for the generation that cuts the thread that wants a great performing TV on a budget, in terms of picture quality and user interface. †


If there’s one place the TV is missing and missing hard, it’s with the audio output from the built-in speakers. It is terrible and is only acceptable to watch the news. Changing audio presets doesn’t change much and when you start a movie or a TV show, you want more. Fortunately, the TV supports Bluetooth, so you can literally connect a Bluetooth speaker or Bluetooth headphones to this TV for a better audio experience. If you have a pair of speakers or a sound bar, you can connect them to the TV via 3.5mm cable or optical or ARC to get a better audio output from the TV. As impressive as the TV is with its picture and user interface, the audio performance is just as bad.


If it weren’t for the TV’s lackluster audio performance, I’d go all out and say this is one of the best TVs you can get in the 20k-25k price. But if you can invest in speakers, yes, for the features, user interface and most importantly the picture quality, this is a damn good TV. It has a smooth, easy-to-use user interface, good picture quality and ample connectivity options. Where it lacks is the audio. If you still have doubts about this TV, you can view the Mi LED Smart TV 4X (43 inch) variant. We haven’t reviewed this Mi TV, but on paper it’s one of the few that gives the Onida TV a run for its money.


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